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Creative Computers CD-ROM, Volume 1 (Legendary Design Technologies, Inc.)(1994).iso
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comm2.txt
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1994-11-17
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cont from previous message....
* Commodore, its shareholders, its dealers, its developers, and
its end-user base continue to have a long-term commitment to
the Amiga and its future as a multimedia, business and consumer
microcomputer.
* Commodore (and the Amiga) is a pioneer in the emerging
multimedia market. The company and its independant developers
actually are helping define multimedia. Many companies say
they are "in" multimedia without really knowing what that means.
Commodore has a strong end-user base executing a wide variety
of multimedia applications today.
* Multimedia is not a single market or application. Multimedia
is a method of designing and integrating computer technologies
on a single platform that enables the end-user to input, create,
manipulate, and output text, graphics, audio and video with a
single user interface.
* Commodore is focusing on four key business markets, for
professional applications, in the United Sates: videography,
professional training, kiosk information systems, and
presentation systems. The company has significant market
share in each of these business markets.
* The company recently launched an aggressive marketing and
advertising campaign to support and increase its leadership
position in these four key business markets. In addition,
Commodore is updating industry trade editors and reporters
about the company's U.S. business strategy against these four
key professional markets.
* Commodore has added new senior management to the consumer side
of the business. The company plans to extend current strengths
of the Amiga into consumer channels with a variety of product
announcements and new consumer applications during the next
12 months.
* NewTek is a valued developer. The Video Toaster is a great
Amiga peripheral. But the Amiga is much, much more than just
a power supply for NewTek's Video Toaster. In fact, to say
that the Amiga is "just a power supply for the toaster" is a
totally wrong and misguided depiction of the Amiga. And,
NewTek's Video Toaster is dependent on the Amiga's custom
chip technology.
* The Amiga offers the best "price/performance" for multimedia
computing solutions available today. In addition, the Amiga
provides "traditional" office computing applications and a
wide variety of entertainment packages. The Amiga also
provides options to read and write MS-DOS and MacIntosh files.
* This is the most exciting time in the history of Commodore
and Amiga computing. The company's visibility in the
microcomputer industry should increase significantly during
the next year as new programs, products, strategies and
applications mature.
Final Thoughts
We are taking specific steps to not only regarding this incident
but also to ensure that we regain more leverage and positive
coverage in the general media and reporting environment going
forward. To that end, we're planning some specific press events at
both World of Commodore and Fall Comdex. We've also begun an
intensive telephone contact campaign to strengthen our ongoing
relationships with hundreds of editors, reporters, and freelancers
who write about Commodore and the Amiga. We are committed to
increasing the flow of accurate information to these important and
influential media audiences.
In the meantime, please help us with the impressions precipitated
by the Robinson article; follow through on the recommendations
we've made in this correspondence.
Please consider faxing Mandi Griffies, in our corporate
communications department, copies of any correspondence you
generate on behalf of this effort and report subsequent media
feedback and results directly to her. Her fax number is (215)
431-9465. Thank you for your concern and partnership.
P.S. "The reports of my death are greatly exaggerated."
-- Mark Twain, 1897